The rise of streetwear attracted luxury fashion labels to invest in this movement causing the birth of luxury streetwear. As luxury brands and streetwear collaborate, it is not that difficult to find the result in the fashion world. Many supermodels are also donning this type of outfit on various occasions. 

Making Luxury Brands More Affordable with Luxury Streetwear 

Hoodies or sweatpants are not some garments that luxury buyers would want to purchase. The reason for this is that they don’t associate it with the wealthy and privileged class. However, no one can deny that there’s a new generation of consumers. 

With the rise of this generation of buyers, luxury brands are now collaborating with streetwear designers to provide clothes for these consumers. Streetwear is no longer meant for anyone who can't afford haute-couture. Rather, it is now meant for a different type of buyer. Regardless of your monthly income, luxury brands are now easy to reach with this type of style. 

Self-Expression 

Customers spend time purchasing sneakers, hoodies, baggy jeans, etc. They can wait in a long queue just to buy these types of clothing at higher prices. By mixing casual clothing and luxury brands, more and more people are now wearing luxury streetwear to express themselves. 

Global Demand

The industry continues to innovate. It targets a wider audience. Big brands are now including streetwear in their line of clothing because of the global demand. Streetwear serves as the image of the current cultural landscape. As the customers wearing street fashion changes, the fashion trends also switch with these consumers. A significant part of the success is inclusivity. Streetwear is size-inclusive. It is also gender-neutral. Anyone can wear it. 

Authenticity

The freshness and authenticity of streetwear allow luxury brands and celebrities to legitimize this culture and make it a cash cow industry. It has evolved and found its place in the fashion world. With so many celebrities embracing it, streetwear has conquered luxury fashion. 

It has given the fashion mainstream something that disrupted the industry. It has renamed haute couture into something different. The change was unexpected. It rebranded high fashion brands allowing them to enter the trend in recent years. More and more fashion houses are creating streetwear styles to keep up with the worldwide demand. The style has become a vital practice for many big brands. Although it was not easy, big brands gave streetwear a huge place in the fashion industry. 

Because of more collaborations between sportswear brands and luxury brands, the lines between them are blurring. With new consumers rising, streetwear has become the fastest-growing trend in fashion. And big brands are looking to fit in. 

Embracing the Trend

It’s not just about the trend. Rather, it’s about the quality of clothing you wear. With luxury streetwear rising, it is important to purchase something with quality to fully express yourself. Want to experience how collaborations between luxury brands and streetwear are making noise in the fashion world, then shop for our collection here.